Curious to see how your mobile shopping experience stacks up against competitors?
Take this quick mobile commerce health check to see how well your website is performing compared to your product category averages1. We’ll also provide tips and suggestions for how to delight your smartphone and tablet customers.
Note that the health check is completely anonymous. Your information will not be stored without your explicit permission.
1. Data sources: Internet Retailer, Monetate, and Mobify.
Your website converts at XX on smartphones, above the average of XX for your product category. Great job!
Your website converts at XX on smartphones, below the average of XX for your product category.
But don’t worry! With a few focused optimizations, you can improve your mobile shopping experience and get much better results.
Your conversion rate is XX on tablets, which is above the average of XX for your product category. Well done!
Your conversion rate is XX on tablets, which is below the average of XX for your product category.
You can get much better results by optimizing your shopping experience for this category of devices.
One useful way to look at your mobile conversion rate performance is as a fraction of desktop. Enter your desktop conversion rate, and we'll crunch some numbers to see where you stand to improve the most.
Working with dozens of enterprise retailers and brands, we’ve found that a great shopping experience on smartphones converts at about XX of desktop. On tablets, it’s closer to XX.
These are, of course, just rules of thumb, but they are useful nonetheless. For your company, focus on a smartphone optimization initiative to get the best ROI.
These are, of course, just rules of thumb, but they are useful nonetheless. For your company, focus on a tablet optimization initiative to get the best ROI.
Your website seems to be doing well in both cases. That’s fantastic results! As a next step, we would suggest investing in a shopping app to improve customer loyalty and engagement on mobile.
Interested in learning more about how Mobify can help you boost your site’s performance, deliver a more rewarding customer experience, and increase conversion rates?
Simply book a quick 15-minute phone call with one of our mobile commerce experts today, and we'll work with you to benchmark your mobile website performance, develop better vendor selection requirements, and see if Mobify could be a good fit.
Since it’s more difficult to input data on a software keyboard, minimize the number of typing tasks required on your website. This can make a big difference in reducing shopping cart abandonment rates.
While many retailers are running continuous A/B testing programs on their desktop sites, mobile has not received the same treatment. Fortunately, mobile A/B testing isn't particularly different or difficult, and with such low starting conversion rates on mobile devices, the gains you stand to make can be significant.
It’s possible to dramatically improve the experience of your website with some small enhancements. Changes like touch-enabled interface elements, larger buttons, and smart input forms will go a long way to transforming a user’s tablet experience and augmenting their shopping experience. It really is the small things that matter.
Take your shopping experience to new heights by adding unique tablet-only functionality to make browsing and buying truly enjoyable. For example, consider shifting your navigation from a horizontal to a vertical layout for when the customers are holding their devices in the landscape mode. Or think how you can take advantage of the high-resolution screens to show off your product imagery.