The Lancôme Story: Driving Quick Wins and Long-Term Value on Mobile

Watch the recording

Q&A webinar with Lancome presented by Mobify and Salesforce Commerce Cloud

Lancôme, the leading luxury beauty brand, has increased mobile revenue 36% over last year.

Kristopher Jean, Lancôme’s Assistant Vice President of Digital Marketing & Ecommerce, joins Mobify and Salesforce Commerce Cloud to discuss the strategies and technologies driving this growth.

Watch the Q&A webinar to find out:

  • What Lancôme’s year-over-year growth metrics look like across engagement, revenue, and transactions
  • How the brand is reducing customer drop-off on mobile and re-engaging abandoned carts
  • Why Lancôme coupled the Commerce Cloud platform and a Progressive Web App to achieve their mobile objectives

Speakers

Kristopher Jean

Kristopher Jean

Lancôme USA

Assistant Vice President, Digital Marketing & Ecommerce

Caila Schwartz

Caila Schwartz

Salesforce Commerce Cloud

Senior Industry Strategist

Peter McLachlan

Peter McLachlan

Mobify

Chief Product Officer and Co-Founder