BI Intelligence predicts mobile commerce will grow to 45% of total ecommerce by 2020 (that’s three times what it is today). It’s never been more critical to make sure your mobile website actually converts.
You might think it’s normal that desktop conversions are consistently higher than mobile – it’s not. Our research shows that most retailers just haven’t figured out how to optimize the mobile user experience yet.
Use the Definitive Guide to Mobile Commerce UX Design Best Practices to: