Retail leaders are looking for the best way to engage customers in their fleeting mobile moments to drive revenue and loyalty.
This results in a very common question – should I focus on optimizing mobile web, or build an app?
Building a successful app is hard – even Amazon has only 19% of online American consumers using its app. On the other hand, retailers haven’t been able to create a mobile web experience that achieves app-level conversion rates.
Download this guide to determine where you will see a faster return on investment: web or app.